05/13/97 RMIUG Meeting
- Email Publishing and Marketing
Email Publishing and Marketing
"Boring Old Timer or the Killer App of
the Net?"
Industry Panel Discussion
The Tuesday, May 13th meeting of the Rocky
Mountain Internet Users Group (RMIUG) will
feature a panel discussion on Email Publishing
and Marketing. Email is becoming increasingly
popular as a method of "push" technology
to get information to (possible) customers
... who often prefer this approach rather
than having to "pull" stuff from Web Pages.
However, despite that fact, unsolicited
(or so-call "junk") Emails sometimes gives
mass Emailings a bad name. The panelists
have figured out how to do it right, and
will share tips on how to get the message
out appropriately without annoying folks.
Our panelists are:
- Andrew Currie (currie@emailpub.com),
President & CEO of Email Publishing Inc.,
will discuss how email is evolving as
a publishing medium. The presentation
will include a case study of an email
publication, an explanation of HTML Mail,
and a comparison of email to proprietary
push technologies like Pointcast.
- Dan Murray (dmurray@merc.com),
Product Manager at Mercury Mail, will
be discussing some of the various business
models, benefits and characteristics of
email marketing and publishing.
- Randy Cassingham (arcie@netcom.com)
is the author of "This is True", a syndicated
newspaper column that is also available
on the 'net as a subscription feature
(the Los Angeles Times says he is "The
Jay Leno of cyberspace"). He'll explain
why the web is not the place to publish
if you want to attract a regular audience.
- Also, Matthew Seidl has agreed to briefly
outline the legal situation he is involved
in with some Email Spammers ... for details,
pls see: http://www.cs.colorado.edu/~seidl/lawsuit
or the front page of last Friday's Denver
Business Journal at http://www.amcity.com/denver/stories/051297/story2.html
- We have invited the "unknown Spammer"
to discuss how you can GET RICH and why
he sends multi-level marketing Emails
to millions of people every day! ;-)
The meeting is Tuesday, May 13th from
7:00 - 9:00 pm (with optional 6:30pm start
for informal networking and refreshments).
The meeting will be held at the Department
of Commerce (NIST) Building at 325 Broadway
in Boulder, one traffic light South of Baseline.
This facility holds 510 people. Park in
the Dept. of Commerce lot, go in the main
door (faces East), and find the main auditorium
just to the right of the main entrance.
The meeting is free and open to the public,
but we may pass the hat to help defray expenses.
We'd also like to thank MapQuest for sponsoring
this meeting. MapQuestTM (http://www.mapquest.com)
is one of the most highly rated and popular
interactive mapping services on the Internet.
The FREE site offers consumers the ability
to click and zoom in to cities and towns
worldwide while locating businesses and
landmarks, or getting detailed driving directions.
MapQuest also provides innovative mapping,
routing and advertising services to other
Web sites to increase the value and interactivity
of their content. Check out their Web Site
(see above), call them at (303) 312-0200,
or send Email to info@mapquest.com
RMIUG appreciates the ongoing support
from XOR Network Engineering for administration
of RMIUG's electronic discussion lists &
WWW site and Internet One of Boulder for
sponsoring refreshments.
Consultants and companies are invited
to bring Internet-related product information,
brochures, and business cards which will
be displayed on an information table.
There is an email mailing list set up
for this group. General information can
be obtained by sending an Email to rmiug@rmiug.org
which will generate an auto-reply message
that tells you about the lists and how to
subscribe. You can also reach the RMIUG
"Executive" Committee at rmiug-comm@rmiug.org.
Our WWW site is at http://www.rmiug.org/rmiug/
Tentative schedule of upcoming RMIUG topics:
- July: To be determined ...
- Sept: Local Web Content -- City-centered
Web sites coming to a metropolitan area
near you (ie, Denver)
- Nov: Financing (VC, IPO, private funding,
etc.) for Internet companies in Colorado
(To suggest a topic, send your idea to
rmiug-comm@rmiug.org |
