May 13th, 1997
Email Publishing and Marketing

05/13/97 RMIUG Meeting - Email Publishing and Marketing

Email Publishing and Marketing
"Boring Old Timer or the Killer App of the Net?"
Industry Panel Discussion

The Tuesday, May 13th meeting of the Rocky Mountain Internet Users Group (RMIUG) will feature a panel discussion on Email Publishing and Marketing. Email is becoming increasingly popular as a method of "push" technology to get information to (possible) customers ... who often prefer this approach rather than having to "pull" stuff from Web Pages. However, despite that fact, unsolicited (or so-call "junk") Emails sometimes gives mass Emailings a bad name. The panelists have figured out how to do it right, and will share tips on how to get the message out appropriately without annoying folks.

Our panelists are:

  • Andrew Currie (currie@emailpub.com), President & CEO of Email Publishing Inc., will discuss how email is evolving as a publishing medium. The presentation will include a case study of an email publication, an explanation of HTML Mail, and a comparison of email to proprietary push technologies like Pointcast.
  • Dan Murray (dmurray@merc.com), Product Manager at Mercury Mail, will be discussing some of the various business models, benefits and characteristics of email marketing and publishing.
  • Randy Cassingham (arcie@netcom.com) is the author of "This is True", a syndicated newspaper column that is also available on the 'net as a subscription feature (the Los Angeles Times says he is "The Jay Leno of cyberspace"). He'll explain why the web is not the place to publish if you want to attract a regular audience.
  • Also, Matthew Seidl has agreed to briefly outline the legal situation he is involved in with some Email Spammers ... for details, pls see: http://www.cs.colorado.edu/~seidl/lawsuit or the front page of last Friday's Denver Business Journal at http://www.amcity.com/denver/stories/051297/story2.html
  • We have invited the "unknown Spammer" to discuss how you can GET RICH and why he sends multi-level marketing Emails to millions of people every day! ;-)

The meeting is Tuesday, May 13th from 7:00 - 9:00 pm (with optional 6:30pm start for informal networking and refreshments). The meeting will be held at the Department of Commerce (NIST) Building at 325 Broadway in Boulder, one traffic light South of Baseline. This facility holds 510 people. Park in the Dept. of Commerce lot, go in the main door (faces East), and find the main auditorium just to the right of the main entrance. The meeting is free and open to the public, but we may pass the hat to help defray expenses.

We'd also like to thank MapQuest for sponsoring this meeting. MapQuestTM (http://www.mapquest.com) is one of the most highly rated and popular interactive mapping services on the Internet. The FREE site offers consumers the ability to click and zoom in to cities and towns worldwide while locating businesses and landmarks, or getting detailed driving directions. MapQuest also provides innovative mapping, routing and advertising services to other Web sites to increase the value and interactivity of their content. Check out their Web Site (see above), call them at (303) 312-0200, or send Email to info@mapquest.com

RMIUG appreciates the ongoing support from XOR Network Engineering for administration of RMIUG's electronic discussion lists & WWW site and Internet One of Boulder for sponsoring refreshments.

Consultants and companies are invited to bring Internet-related product information, brochures, and business cards which will be displayed on an information table.

There is an email mailing list set up for this group. General information can be obtained by sending an Email to rmiug@rmiug.org which will generate an auto-reply message that tells you about the lists and how to subscribe. You can also reach the RMIUG "Executive" Committee at rmiug-comm@rmiug.org. Our WWW site is at http://www.rmiug.org/rmiug/

Tentative schedule of upcoming RMIUG topics:

  • July: To be determined ...
  • Sept: Local Web Content -- City-centered Web sites coming to a metropolitan area near you (ie, Denver)
  • Nov: Financing (VC, IPO, private funding, etc.) for Internet companies in Colorado

(To suggest a topic, send your idea to rmiug-comm@rmiug.org

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