www.RMIUG.org
March 9th, 1999
Cyber-Terrorism

03/09/99 RMIUG Meeting - Responsible Email Marketing

(NOTE: This is our 5 year anniversary meeting. To the best of our knowledge, RMIUG was the first Internet Users's Group - established back in Feb/94 ... wow, that's like a hundred Internet-years ago! ;-)

The Tuesday, March 9th meeting of the Rocky Mountain Internet Users Group (RMIUG) will feature a panel discussion on Responsible Email Marketing. Each panelist will speak for 10-15 minutes, and then we will have group Q&A.

- Andrew Currie (andrew.currie@messagemedia.com) is the Vice President of Client Services at MessageMedia. Prior to joining the Company, he was President and Chief Executive Officer of Email Publishing Inc., which he co-founded in September 1996. Prior to that, Andrew was founder and Chief Executive Officer of Cyberspace Development, Inc., a developer of Internet software and services. Andrew has 12 years experience in software product and corporate application development with an emphasis in telecom and object-oriented techniques. He holds a BS from the University of Southern Mississippi.

Andrew Currie will speak on "E-Messaging 101" - industry trends, perspectives, characteristics of email marketing, benefits, pitfalls and how to accomplish your business objectives by intelligently harnessing the power of email.

- Greg Schneider (greg@infobeat.com) is the Vice President of Marketing at Exactis.com. Greg Schneider joined Exactis.com in February 1997 and has over 15 years of experience in the high-tech industry. Prior to joining Exactis.com, he spent eight years at Hewlett-Packard where he performed a variety of marketing roles in product management, market development and business planning. Schneider holds a BA from Santa Clara University and an MBA from Kellogg Graduate School of Management.

Greg will speak on what Exactis calls the "value chain" Too often when companies consider implementing an e-mail program, they focus only on the distribution component of the process. While building and sending the e-mail is critical, in order to create a successful program, other components can't be ignored.

- John Funk (jfunk@emailknowledge.com) is one of the world's leading experts on e-mail. Funk founded Mercury Mail (later renamed InfoBeat) in 1995 and led the company as its CEO and Chairman to become the largest e-mail publisher on the Internet. An e-mail pioneer and creator of a variety of successful e-mail products, Funk was an industry evangelist for viewing e-mail as an information distribution platform and a customer communication channel. Funk is an expert on e-mail technology and is a named inventor on several issued and pending patents. Funk recently founded The E-Mail Knowledge Group, a consulting firm that helps companies develop their e-mail strategies and evaluate technical implementation options. Funk holds a BA from Northwestern University, an MBA from the Kellogg Graduate School of Management, and graduated cum laude from Northwestern's School of Law.

John will talk about e-mail as a customer retention tool and a part of your overall online strategy. How can you use e-mail with your existing customers to drive revenue or lower costs? Where are the "gotchas" and the rookie mistakes? When do you want to build your own system and when do you want to outsource?

Mark Glasco (mglasco@matchlogic.com) is the director of MatchLogic's Email Marketing Services. As one of the primary founders of MatchLogic's email program, Mark has been a significant contributor to the development of the direct marketing industry. He was one of the initial members of the ABACUS Corporation, a prominent direct marketing firm that consults with fortune 500 clients in the catalog, financial, publishing, fundraising and high-tech industries. Mark was also part of the development team for the SCOUT database marketing service with the R.L. Polk Company.

Mark initiated his career in database marketing with National Demographics & Lifestyles and The Lifestyle Selector . He received his Masters in Business Administration, concentration in Marketing from the University of Denver, Daniels School of Business. Mark's presentation will cover: Requirements of responsible email communication Targeting options for customer acquisition Email applications within acquisition Significant challenges of acquisition success

URL's of interest by order of speakers above:

The meeting is Tuesday, March 9th from 7:00 - 9:00 pm (with optional 6:30 pm start for refreshments and informal networking). The meeting will be held at The National Center for Atmospheric Research at 1850 Table Mesa Drive in Boulder, which is located on the west end of Table Mesa Drive, up the hill, right under the Flatirons. For door-to-door driving direction, go to MapQuest (http://www.mapquest.com/ ), click on TripQuest, enter your starting address, NCAR's address, and voila! Park in the NCAR lot, go in the main door, and ask the guard to point you to meeting, which is held in the main auditorium, right off the lobby. The meeting is free and open to the public, but we may pass the hat to help defray expenses.

Our meeting location seats about 120 people. That is usually enough room to accommodate all attendees, but it's impossible for us to predict how many people will show up for any given meeting. Seating is always on a first-come, first serve basis, and in the event of more attendees than seats, we won't be able to admit additional people into the auditorium after all seats are filled.

RMIUG appreciates the ongoing support from XOR Network Engineering (http://www.xor.com ) for administration of RMIUG's electronic discussion lists & WWW site. Thanks also to NDA (http://www.nda.com ) for sponsorship of refreshments for our group.

Consultants and companies are invited to bring Internet-related product information, brochures, and business cards which will be displayed on an information table.

There are email mailing lists set up for this group. To subscribe or unsubscribe, see http://www.rmiug.org/maillist.html You can also reach the RMIUG "Executive" Committee at rmiug-comm@rmiug.org. Our web site is at http://www.rmiug.org/

Tentative schedule of upcoming 1999 RMIUG meetings:

  • May - Financing Net startups: VC's, angels and platinum cards
  • Jul - Coming Changes to Top Level Domains Sep - Tips and Tools for Web Site Development Nov - Y2K Armageddon, The Coming Internet/World Meltdown ;-)

NOTE: Special thanx to RMIUG'er Geof Cahoon for suggesting we have an Email Marketing Meeting!

(To suggest a topic, send your idea to rmiug-comm@rmiug.org)

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