January 11th, 2000

01/11/00 RMIUG Meeting - The Cluetrain Manifesto

The Tuesday, January 11th meeting of the Rocky Mountain Internet Users Group (RMIUG) will feature an authors' panel of Christopher Locke and Rick Levine discussing their new book, "The Cluetrain Manifesto." Please join us for what promises to be an interesting and entertaining evening of discussion and debate.

Christopher Locke (clocke@panix.com) is editor-in-chief of personalization.com, editor/publisher of the widely acclaimed web magazine, Entropy Gradient Reversals, and president of Entropy Web Consulting in Boulder, Colorado. He will be speaking on how the Internet looks a lot like a marketplace in Mesopotamia 5000 years ago. He brings vast Net and pre-Net experience to exploring how the real web opportunity differs in kind from business as usual. As Christopher describes, "The in-your-face rhetoric of the manifesto was meant to be challenging to companies who think the Web is just 'TV with a BUY button.' In this talk, I will unpack a new set of market realities in which hipshot style wins over formal presentations, uncertainty wins over button-down precision, and your brand plus a buck might buy you a cup of mediocre coffee."

Rick Levine (rick@mancala.com) is President of Mancala, a Net startup in Boulder. Previously, Rick was web architect for Sun Microsystems' Java Software group and was responsible for the creation of much of the public web interface for java.sun.com and the Java Developer Connection. He is author of the Sun Guide to Web Style, one of the creators of the ICE protocol for content syndication on the web, and creator of the HatFactory e-commerce testbed site.

Rick will be speaking on how Cluetrain-inspired ideas might be applied to real companies in the real world. Rick says, "I will also be giving Chris grief over his use of the terms 'hipshot,' 'button-down' and 'mediocre.'"

As always, we will allow lots of time for interactive Q&A, so bring plenty of questions and be ready for an interactive discussion filled with lively debate, argumentation, new ideas and even an occasional diatribe or two. We will also be giving away some free copies of the Cluetrain book.

URL's of interest:

The meeting is Tuesday, Jan. 11th from 7:00 - 9:00 pm (with optional 6:30 pm start for refreshments and informal networking). The meeting will be held at The National Center for Atmospheric Research at 1850 Table Mesa Drive in Boulder, which is located on the west end of Table Mesa Drive, up the hill, right under the Flatirons. For door-to-door driving direction, go to MapQuest (http://www.mapquest.com/ ), click on Driving Directions, enter your starting address, NCAR's address, and voila! Park in the NCAR lot, go in the main door, and ask the guard to point you to meeting, which is held in the main auditorium, right off the lobby. The meeting is free and open to the public, but we may pass the hat to help defray expenses.

Our meeting location seats about 120 people. That is usually enough room to accommodate all attendees, but it's impossible for us to predict how many people will show up for any given meeting. Seating is always on a first-come, first serve basis, and in the event of more attendees than seats, we won't be able to admit additional people into the auditorium after all seats are filled.

RMIUG appreciates the ongoing support from XOR Network Engineering ( http://www.xor.com ) for administration of RMIUG's electronic discussion lists & web site. Thanks also to Interliant ( http://www.interliant.com ) for sponsorship of refreshments for our group.

Consultants and companies are invited to bring Internet-related product information, brochures, and business cards which will be displayed on an information table.

There are email mailing lists set up for this group. To subscribe or unsubscribe, see http://www.rmiug.org/maillist.html You can also reach the RMIUG "Executive" Committee at rmiug-comm@rmiug.org. Our web site is at http://www.rmiug.org/

Tentative schedule of upcoming 2000 RMIUG meetings:

  • Mar 2000 - Serving Customers in the next Millenium -- How the Internet is Changing (almost) Everything
  • May 2000 - Is Net Security Possible in a World of Stealthy Hackers and Destructive Viruses?
  • Jul 2000 - Nonprofits on the Net and How the Web May Change Charitable Giving
  • Sep 2000 - "SPAMfest 2000" - Unsolicited email: Who, What, Why, How, and Guerilla Methods to Fight it (on and off the RMIUG lists ;-)
  • Nov 2000 - Everything You Always Wanted to Know About XML (but were afraid to ask via email for fear of being flamed...)

(To suggest a topic, send your idea to rmiug-comm@rmiug.org)

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