May 8th, 2001
"Turbo Web Marketing 501 - Lessons from the Pros"

05/08/01 RMIUG Meeting - "Turbo Web Marketing 501 - Lessons from the Pros"

The Tuesday, May 8th meeting of the Rocky Mountain Internet Users Group (RMIUG) will feature a panel discussion called "Turbo Web Marketing 501, Lessons from the Pros." How do you get people to your site? When they arrive, how do you use your web site as the first step integrated into your sales cycle? Once you've attracted people to your web site, how do you keep them coming back? Please join us for an interesting panel discussion that will cover these important issues and include some of the latest thinking from seasoned web pros.

Jim Grinney (jimgrinney@90octane.com), partner with 90octane, a Denver-based interactive services firm specializing in online marketing solutions, will speak on Search Engine Optimization. He will discuss the importance of search engines, how the search engines are evolving and how companies need to change their search engine optimization strategies based on this evolution.

Nancy Whiteman (nancy@ryanwhiteman.com), partner in Ryan Whiteman, a Boulder-based e-business consulting firm, will cover how to use your web site as the first step in your sales cycle and how to integrate it into your selling process. Nancy, who is a frequent author of online marketing articles for ClickZ and recognized wireless advertising thought leader, will also discuss reaching prospects targeted for your product and what it means to sell online today.

Derek Scruggs (derek@commercialemail.net), CEO of startup Commercial Email Network will provide an overview of opt-in email marketing, arguably the Internet's most powerful marketing tool. Derek, formerly Permission Advocate for MessageMedia, is a well known authority on permission email marketing and has spoken to audiences internationally on the topic.

As always, plenty of time will be allocated for interactive Q&A, so bring lots of questions and be ready for an interesting evening of interactive discussion.

URL's of interest:

The meeting is Tuesday, May 8th from 7:00 - 9:00 pm (with optional 6:30 pm start for refreshments and informal networking). The meeting will be held at The National Center for Atmospheric Research at 1850 Table Mesa Drive in Boulder, which is located on the west end of Table Mesa Drive, up the hill, right under the Flatirons. For door-to-door driving direction, go to MapQuest (http://www.mapquest.com/ ), click on Driving Directions, enter your starting address, NCAR's address, and voila! Park in the NCAR lot, go in the main door, and ask the guard to point you to meeting, which is held in the main auditorium, right off the lobby. The meeting is free and open to the public, but we may pass the hat to help defray expenses.

RMIUG appreciates the ongoing support from XOR Network Engineering (http://www.xor.com ) for administration of RMIUG's electronic discussion lists & web site. Thanks also to our new sponsor MicroStaff ( http://www.microstaff.com ) for sponsorship of refreshments for our group. Consultants and companies are invited to bring Internet- related Product information, brochures, and business cards which will be displayed on an information table.

There are email mailing lists set up for this group. To subscribe or unsubscribe, see http://www.rmiug.org/maillist.html You can also reach the RMIUG "Executive" Committee at rmiug-comm@rmiug.org. Our web site is at http://www.rmiug.org/

Tentative schedule of upcoming RMIUG meetings:

  • TBD - Internet startups, The NEXT Generation
  • TBD - The State of Wireless Internet: Who, What, When, Where and How
  • Sept 25, 2001 - "Gonzo Marketing: Winning Through Worst Practices," Cluetrain author Chris Locke unveils his latest book (note date change - 4th Tuesday - Sept meeting only)

(To suggest a topic, send your idea to rmiug-comm@rmiug.org)

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