September 25th, 2001
Chris Locke on "Gonzo Marketing"

09/25/01 RMIUG Meeting - Chris Locke on "Gonzo Marketing"

The Tuesday, September 25th meeting of the Rocky Mountain Internet Users Group (RMIUG) will feature author Chris Locke speaking on his soon-to-be-released book, "Gonzo Marketing: Winning Through Worst Practices." (Please note that we had to change the date of the meeting due to our venue, so it will be the 4th Tuesday of the month instead of the second - September meeting only.)

Christopher Locke (clocke@panix.com), a noted industry speaker and author, is editor/publisher of the webzine Entropy Gradient Reversals, and president of Entropy Web Consulting in Boulder. He was included in The Financial Times' 2001 list of top 50 business thinkers worldwide. He has written extensively for publications such as Forbes, Release 1.0, Information Week, Publish, The Industry Standard, and Harvard Business Review. The book "The Cluetrain Manifesto," co-authored by Locke, was widely reviewed and went on to become a business bestseller shortly after 3 of the 4 co-authors appeared at an RMIUG meeting.

At our September meeting, Chris will be discussing his upcoming book "Gonzo Marketing" (Oct, 2001), which takes a look at the shift from mass-market broadcast advertising to narrowcast web-based Internet advertising and the challenges presented.

As always, plenty of time will be allocated for interactive Q&A, so bring lots of questions and be ready for a lively evening of interesting and thought-provoking discussion.

We will be giving away a free copy of Gonzo Marketing (delivered when available) and a gift certificate from Softpro Books (http://www.softpro.com/) in Boulder.

URL's of interest:

Previous talks by Chris Locke at RMIUG:

The meeting is Tuesday, September 25th from 7:00 - 9:00 pm (with optional 6:30 pm start for refreshments and informal networking). The meeting will be held at The National Center for Atmospheric Research at 1850 Table Mesa Drive in Boulder, which is located on the west end of Table Mesa Drive, up the hill, right under the Flatirons. For door-to-door driving direction, go to MapQuest (http://www.mapquest.com/ ), click on Driving Directions, enter your starting address, NCAR's address, and voila! Park in the NCAR lot, go in the main door, and ask the guard to point you to meeting, which is held in the main auditorium, right off the lobby. The meeting is free and open to the public, but we may pass the hat to help defray expenses.

Our meeting location seats about 120 people. That is usually enough room to accommodate all attendees, but it's impossible for us to predict how many people will show up for any given meeting. Seating is always on a first-come, first serve basis, and in the event of more attendees than seats, we won't be able to admit additional people into the auditorium after all seats are filled.

RMIUG appreciates the ongoing support from XOR Network Engineering (http://www.xor.com ) for administration of RMIUG's electronic discussion lists & web site. Thanks also to our new sponsor MicroStaff ( http://www.microstaff.com ) for sponsorship of refreshments for our group. Consultants and companies are invited to bring Internet- related Product information, brochures, and business cards which will be displayed on an information table.

There are email mailing lists set up for this group. To subscribe or unsubscribe, see http://www.rmiug.org/maillist.html You can also reach the RMIUG "Executive" Committee at rmiug-comm@rmiug.org. Our web site is at http://www.rmiug.org/

Tentative schedule of upcoming RMIUG meetings:

  • November 13 - The State of Wireless Internet: Who, What, When, Where and How
  • Jan 2002 - TBA

(To suggest a topic, send your idea to rmiug-comm@rmiug.org )

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