09/25/01 RMIUG Meeting
- Chris Locke on "Gonzo Marketing"
The Tuesday, September 25th meeting of
the Rocky Mountain Internet Users Group
(RMIUG) will feature author Chris Locke
speaking on his soon-to-be-released book,
"Gonzo Marketing: Winning Through Worst
Practices." (Please note that we had to
change the date of the meeting due to our
venue, so it will be the 4th Tuesday of
the month instead of the second - September
Christopher Locke (email@example.com),
a noted industry speaker and author, is
editor/publisher of the webzine Entropy
Gradient Reversals, and president of Entropy
Web Consulting in Boulder. He was included
in The Financial Times' 2001 list of top
50 business thinkers worldwide. He has written
extensively for publications such as Forbes,
Release 1.0, Information Week, Publish,
The Industry Standard, and Harvard Business
Review. The book "The Cluetrain Manifesto,"
co-authored by Locke, was widely reviewed
and went on to become a business bestseller
shortly after 3 of the 4 co-authors appeared
at an RMIUG meeting.
At our September meeting, Chris will be
discussing his upcoming book "Gonzo Marketing"
(Oct, 2001), which takes a look at the shift
from mass-market broadcast advertising to
narrowcast web-based Internet advertising
and the challenges presented.
As always, plenty of time will be allocated
for interactive Q&A, so bring lots of questions
and be ready for a lively evening of interesting
and thought-provoking discussion.
We will be giving away a free copy of
Gonzo Marketing (delivered when available)
and a gift certificate from Softpro Books
URL's of interest:
Previous talks by Chris Locke at RMIUG:
The meeting is Tuesday, September 25th
from 7:00 - 9:00 pm (with optional 6:30
pm start for refreshments and informal networking).
The meeting will be held at The National
Center for Atmospheric Research at 1850
Table Mesa Drive in Boulder, which is located
on the west end of Table Mesa Drive, up
the hill, right under the Flatirons. For
door-to-door driving direction, go to MapQuest
), click on Driving Directions, enter your
starting address, NCAR's address, and voila!
Park in the NCAR lot, go in the main door,
and ask the guard to point you to meeting,
which is held in the main auditorium, right
off the lobby. The meeting is free and open
to the public, but we may pass the hat to
help defray expenses.
Our meeting location seats about 120 people.
That is usually enough room to accommodate
all attendees, but it's impossible for us
to predict how many people will show up
for any given meeting. Seating is always
on a first-come, first serve basis, and
in the event of more attendees than seats,
we won't be able to admit additional people
into the auditorium after all seats are
RMIUG appreciates the ongoing support
from XOR Network Engineering (http://www.xor.com
) for administration of RMIUG's electronic
discussion lists & web site. Thanks also
to our new sponsor MicroStaff ( http://www.microstaff.com
) for sponsorship of refreshments for our
group. Consultants and companies are invited
to bring Internet- related Product information,
brochures, and business cards which will
be displayed on an information table.
There are email mailing lists set up for
this group. To subscribe or unsubscribe,
You can also reach the RMIUG "Executive"
Committee at firstname.lastname@example.org.
Our web site is at http://www.rmiug.org/
Tentative schedule of upcoming RMIUG meetings:
- November 13 - The State of Wireless
Internet: Who, What, When, Where and How
- Jan 2002 - TBA
(To suggest a topic, send your idea to