11/12/02 RMIUG Meeting - Search Engine Optimization Demystified
The Tuesday, November 12th meeting of
the Rocky Mountain Internet Users Group
(RMIUG) will feature a panel discussion
called "Search Engine Optimization
Demystified-- the Google Dance, PageRank,
Pay-Per-Click, Spiders & other strange
critters." Every day, 150 million searches
are done on Google. How many of those find
your website, products and services? In
addition, an NPD Group study found that
55 percent of online purchases were made
on sites found through search listings,
while a mere 9 percent were on sites found
through banner ads.
- What are the most important factors
when optimizing a web page for search engine
traffic? (If you do nothing else, what's
the Number One thing you should do?)
- How many pages on the web are currently
linking to your site and how does that affect
your search engine ranking?
- What is pay-per-click marketing and how
effective is it?
- What keywords and keyphrases are people
using to search for your products and services?
(BTW, how many people search for the phrase
"widget xyz" each day on the Net
and how do I find that out?)
- What are the (almost) undisputed #1 and
#2 players in the world of search engines
that you can't afford to ignore, and why
have most web surfers never heard of #2?
Find out the intriguing answers to these
questions and many more as our expert panelists
discuss how search engine marketing works
and what you need to be successful in getting
web traffic from the engines. As always,
plenty of time will be given for interactive
Q&A, so bring lots of questions.
Bob Bandy (firstname.lastname@example.org),
Partner of Actis eMarketing, will be giving
us an overview of search engine optimization
and discussing what factors affect how your
site is ranked in the engines. He will be
covering which search engines and directories
are most important, how they work, and giving
on the "do's and don'ts" of search
engine marketing. Bob has more than fifteen
years of experience in technical sales and
marketing, and is a past Board Member of
the Colorado E-Commerce Roundtable (COECRT).
Actis eMarketing provides marketing strategy,
website development and redesign, search
engine optimization, pay-per-click ad campaigns,
targeted email and newsletter ad campaigns,
affiliate and link programs, and in-house
Les Reaves (LesR@rtp.com),
President of Pyramid Media, will be speaking
on pay-per-click (PPC) search engine marketing
and how it integrates into an overall search
engine optimization effort. He will cover
which search engines are important PPC players,
how they work and give us an in-depth look
at this interesting aspect of search engines.
We'll find out why some companies are spending
$100,000 and more per month on PPC marketing,
and what those of us with more modest budgets
can hope to accomplish. Les has been working
with PPC marketing since it's inception
and his company, based in Vail, offers consulting
and services in online marketing including
an automated bidding service for Overture
PPC and revenue tracking for each individual
We may also be joined by one more speaker,
who is a business manager utilizing search
engine marketing to drive his online sales.
Details to follow.
URL's of interest:
Actis eMarketing, http://www.actis-emarketing.com
Resort Technology Partners, http://www.rtp.com
Search Engine Watch, http://www.searchenginewatch.com
High Rankings Advisor Search Engine Marketing
The meeting is Tuesday, November 12th from
7:00 - 9:00 pm (with optional 6:30 pm start
for refreshments and informal networking).
The meeting will be held at The National
Center for Atmospheric Research (NCAR) at
1850 Table Mesa Drive in Boulder. To get
to NCAR from the Boulder Turnpike (US 36)
or Broadway (US 93), take Table Mesa Drive
west towards the mountains for approximately
2.5 miles into the foothills. NCAR is at
the top of the hill. For door-to-door driving
directions, go to MapQuest (http://www.mapquest.com/
), click on Driving Directions, enter your
starting address, NCAR's address, and voila!
Park in the NCAR lot, go in the main door,
and ask the guard to point you to meeting,
which is held in the main auditorium, right
off the lobby. The meeting is free and open
to the public, but we may pass the hat to
help defray expenses.
Our meeting location seats about 120 people.
That is usually enough room to accommodate
all attendees, but it's impossible for us
to predict how many people will show up
for any given meeting. Seating is always
on a first-come, first serve basis, and
in the event of more attendees than seats,
we won't be able to admit additional
people into the auditorium after all seats
Thanks to our two sponsors who help make
RMIUG meetings happen:
which provides Creative and Technical Talent
for Web, Interactive Media, Marketing Communications
and Software Development projects, is the
sponsor of food and beverages for RMIUG
-- a Colorado-based software company that
provides semi-custom web-based applications,
sponsors the RMIUG meeting minutes.
Consultants and companies are invited to
bring Internet-related Product information,
brochures, and business cards which will
be displayed on an information table.
There are email mailing lists set up for
this group. To subscribe or unsubscribe,
You can also reach the RMIUG "Executive"
Committee at email@example.com.
Our web site is at http://www.rmiug.org/
Tentative schedule of upcoming RMIUG meetings:
Jan 2003 - "Starting an Internet/Software
Mar 2003 - "Domain Update - Legal Issues
& Technical Changes"
May 2003 - "Nonprofits on the Net -
A Web of Activism"
July 2003 - "E-Learning: Did the Hype
Ever Pan Out?"
Sep 2003 - "Instant Messaging vs. Email
Nov 2003 - "Web Technology - What the
Present and Future Holds"
(To suggest a topic, send your idea to