| 05/13/03 RMIUG Meeting
- Google-fest 2003: All Things Google
The Tuesday, May 13th meeting of the Rocky
Mountain Internet
Users Group (RMIUG) will feature a panel
discussion called
"Google-fest 2003: All Things Google."
Every day, Google serves
200 million searches. Over 100,000 advertisers
have flocked
to the company so far and Google's annual
revenues, according
to a recent New York Times article, may
top $750 million
dollars in 2003, more than doubling last
year's figures.
So what does all this mean to us? Whether
you need to
regularly dig deep to find useful information
on the Net
or have a business need to bring in more
qualified site
traffic, Google has become the de facto
force in the
Internet search space that cannot be ignored.
Our panel
will cover how to become a Google power-user
and give us an
overview of search engine advertising as
well as where Google
fits into the mix. We'll also get a peek
at some upcoming
changes coming to Google's advertising offerings.
Chris Sherman (csherman@searchwise.net)
is Editor of SearchDay, a daily newsletter
from SearchEngineWatch.com and President
of Searchwise, a Boulder-based Web consulting
firm. Chris will present a talk on "Power
Searching with Google" that covers
how to get the most out of this impressive
search engine. Google offers a bevy of goodies
that are a boon to searchers, but they're
not always easy to find -- and some are
undocumented. We'll learn how to use these
heavy-duty power tools to push Google to
its maximum effectiveness. Chris has written
about search and search engines since 1994
and co-manages the largest search engine
conference in the industry, "Search
Engine Strategies" with fellow search
guru Danny Sullivan.
Tim Moynihan (tmoynihan@google.com)
is Google's Regional Sales Manager for Mountain
States and heads up the Denver office of
Google. Tim will give a talk entitled, "Search
engine advertising - the evolution to Pay-per-click
and how to make your ad dollars count."
He will cover how search engine advertising
works, who the players are, how the business
model has changed over time and fill us
in on Google's current and future approach
in this arena.
URL's of interest:
The meeting is Tuesday, May 13th from
7:00 - 9:00 pm (with optional 6:30 pm start
for refreshments and informal networking).
The meeting will be held at The National
Center for Atmospheric Research (NCAR) at
1850 Table Mesa Drive in Boulder. To get
to NCAR from the Boulder Turnpike (US 36)
or Broadway (US 93), take Table Mesa Drive
west towards the mountains for approximately
2.5 miles into the foothills. NCAR is at
the top of the hill. For door-to-door driving
directions, go to MapQuest (http://www.mapquest.com/
), click on Driving Directions, enter your
starting address, NCAR's address, and voila!
Park in the NCAR lot, go in the main door,
and ask the guard to point you to meeting,
which is held in the main auditorium, right
off the lobby. The meeting is free and open
to the public, but we may pass the hat to
help defray expenses.
Our meeting location seats about 120 people.
That is usually enough
room to accommodate all attendees, but it's
impossible for us to
predict how many people will show up for
any given meeting. Seating
is always on a first-come, first serve basis,
and in the event of
more attendees than seats, we won't be able
to admit additional
people into the auditorium after all seats
are filled.
Thanks to our two sponsors who help make
RMIUG meetings happen:
-
MicroStaff (http://www.microstaff.com)
which provides Creative and Technical
Talent for Web, Interactive Media, Marketing
Communications and Software Development
projects, is the sponsor of food and
beverages for RMIUG meetings.
-
ONEWARE (http://www.ONEWARE.com)
-- a Colorado-based software company
that provides semi-custom web-based
applications, sponsors the RMIUG meeting
minutes.
Consultants and companies are invited to
bring Internet-related
Product information, brochures, and business
cards which will be
displayed on an information table.
There are email mailing lists set up for
this group. To subscribe or unsubscribe,
see http://www.rmiug.org/maillist.html
You can also reach the RMIUG "Executive"
Committee at rmiug-comm@rmiug.org. Our web
site is at http://www.rmiug.org/
Tentative upcoming RMIUG meetings:
- TBD - "Blogging - The New Mouthpiece
of the Net"
- TBD - "Web Technology - What the
Present and Future Holds"
- TBD - "Starting an Internet/Software
Company Today"
- TBD - "Domain Update - Legal Issues
& Technical Changes"
- TBD - "Nonprofits on the Net -
A Web of Activism"
- TBD - "E-Learning: Did the Hype
Ever Pan Out?"
- TBD - "Instant Messaging vs. Email
vs. Web"
(To suggest a topic, send your idea to rmiug-comm@rmiug.org)
RMIUG (http://www.rmiug.org/)
appreciates the sponsorship of MicroStaff
(http://www.microstaff.com)
and ONEWARE (http://www.ONEWARE.com).
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