| The Tuesday, January 10th meeting of the Rocky
Mountain Internet Users Group (RMIUG) will discuss "Websites, Podcasts, and
Blogs Oh, My: How to Capture the Online Conversation."
When the Internet first became a popular medium, business communication seemed
really simple: Build a website with engaging content, register it with a search
engine or two, and customers will come.
The advent of cheap rich media technologies in conjunction with (seemingly)
unlimited bandwidth means that we have many more choices when businesses want to
communicate online. For example, you could do any of the following:
* Create a radio station (Podcast)
* Build an online conversation (Blog)
* Deliver news items directly to your customers (RSS Newsfeeds)
* Blast them with an email
And you can still build "old fashioned" Website.
The big question is which one? Some of them can be really "scary" to
businesses. Dialogs, like blogs and podcasts, allow customers to tell you what
they really think.
Is there a combination of them that we should use?
To explore this topic, RMIUG will bring in the following speaker:
James Clark (jclark@...) is a Founding Partner of Room 214, an
Internet marketing and public relations firm. James has over 10 years of
experience creating, managing and implementing successful communications
campaigns for consumer product and high-tech companies. His core skill is to
help teams rapidly examine and refine their market strategy, align
communications and business goals, and establish communications priorities.
James will talk to us about how to analyze an audience determine the best
communication strategy to target them.
Derek Scruggs (derek@...) is founder and CEO of Escalan, an agency
that helps overworked marketing departments get things done online, including
strategy, web site design, copy, email marketing, search engine marketing and
custom applications. Derek is also the co-founder of Click Thru Stats, a
"brain-dead simple" click-tracking service useful in everything from email
marketing to searching engine advertising to web site traffic analysis. He also
is a co-founder of the Enthusiast Group, a seed stage company that is doing lots
of currently super-secret stuff with Really Simple Syndication (RSS), blogs and
podcasting. Derek will talk about the latest in RSS and related technologies and
what to
expect from them in the future.
We are still looking for additional speakers. If you think you might have
some interesting experience on the topic, please contact josh@....
Links:
Room 214: http://www.room214.com
Escalan: http://www.escalan.com
The meeting is Tuesday, January 10th from 7:00 - 9:00 pm
(with optional 6:30 pm start for refreshments and
informal networking). The meeting will be held at The
National Center for Atmospheric Research (NCAR) at
1850 Table Mesa Drive in Boulder. To get to NCAR from
the Boulder Turnpike (US 36) or Broadway (US 93), take
Table Mesa Drive west towards the mountains for
approximately 2.5 miles into the foothills. NCAR is at
the top of the hill. For door-to-door driving
directions, go to MapQuest (http://www.mapquest.com/),
click on Driving Directions, enter your starting
address, NCAR's address, and voila! Park in the NCAR
lot, go in the main door, and ask the guard to point
you to meeting, which is held in the main auditorium,
right off the lobby. The meeting is free and open to
the public, but we may pass the hat to help defray
expenses.
Our
meeting location seats about 120 people.
That is usually enough room to accommodate all attendees,
but it's impossible for us to predict how many
people will show up for any given meeting. Seating is
always on a first-come, first serve basis, and in the
event of more attendees than seats, we won't be able
to admit additional people into the auditorium after
all seats are filled.
Thanks
to our three sponsors who help make RMIUG
meetings happen:
---------------------------------------------------------------
MicroStaff (www.microstaff.com)
which provides Creative and Technical Talent
for Web, Interactive Media, Marketing Communications
and Software
Development projects, is the sponsor of
food and beverages for RMIUG
meetings.
ONEWARE
(http://www.ONEWARE.com)
-- a Colorado-based software company that
provides semi-custom web-based applications,
sponsors the RMIUG meeting
minutes.
Copy
Diva (http://www.copydiva.com)
which provides
marketing project management, marketing
communications
consulting, and web content development
is the AV
sponsor for RMIUG.
Consultants
and companies are invited to bring Internet-related
Product
information, brochures, and business cards
which will be displayed on an
information table.
There are email mailing lists set up for
this group. To subscribe or
unsubscribe, see http://www.rmiug.org/maillist.html
You can also reach the
RMIUG "Executive" Committee at
rmiug-comm@rmiug.org. Our web site is at
http://www.rmiug.org/
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Please note that RMIUG is hosted at NCAR
and we are their guests. NCAR has security
regulations in effect
that we must follow in order to use the
facility. If any RMIUG attendee is unwilling
to follow these simple
regulations, I would ask that he or she
not attend and instead read the minutes
after the meeting.
Here
are the NCAR security policies that must
be followed:
1.
No weapons.
2. Must sign in at front desk and provide
name.
3. Cooperate with security folks including
providing ID if requested.
4. We are guests of NCAR so cooperation
and courtesy are expected when dealing with
NCAR staff.
If
there are any questions or concerns with
this policy, please contact me directly.
Thanks, Josh Zapin
(josh@r...).
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