RMIUG Meeting Minutes - Winning on the Web
and other Interactive Opportunities
The Tuesday, October 15 meeting of the
Rocky Mountain Internet Users Group (RMIUG)
featured a presentation called "Winning
on the Web and other Interactive Opportunities,"
by Chris Briggs (firstname.lastname@example.org),
Vice President and Creative Director of
Eagle River Interactive (www.eriver.com).
There were approximately 85 people in attendance.
Art Smoot MC'ed the meeting. Our main presentation
began at 7:15.
Eagle River has been around for about
18 months; about 9 months ago it went public
(we believe that it was the first of the
Colorado Internet firms to do so). The local
branch of Eagle River is located in Avon,
Colorado. In total, there are over 200 people
currently working for Eagle River.
Chris began by defining "Interactivity"
as something that requires two-way communication.
Traditional media is broadcast -- one to
many, where as interactive media is one
to one and highly directed. There are two
types of interactivity: external to a company
and internal within a company.
Externally, as companies are deciding
what to do on the Internet, the first thing
that look at is their audience. The marketplace
looks good: 80% are willing to pay for web-based
services, and the average Web surfer's salary
is $69,000. However, in order for people
to pay for Web-base services, the quality
of the service must match the price requested.
Internally, "Intranet" opportunities may
be the greatest opportunity on the 'net
for distributing information internally
for rapid information disemination and instant
changes. It is estimated that by 1998, there
will be two Intranet servers for every Internet
server. Winning customers over with interactive
media takes the right balance of the following
- A well formulatd marketing strategy
- Technological prowess
- Outstanding creative design
Keep in mind that there is some reusability
of resources, such as graphics and look
and feel, for other advertising mediums
-- CDROM, sales presentations, and normal
Chris' talk was short and to the point.
Following the talk, he ran through several
interesting demonstrations, including a
Motorola CDROM for new products (highlighting
the rapid production of an interactive non-Internet
based marketing tool), and the SHARP and
Arthur Anderson web sites.
Next month's meeting is our annual ISP-Fest
Panel Discussion on November 12th from 7-9
PM at the Department of Commerce in Boulder.
Don't miss it!
RMIUG wishes to thank Internet One of
Boulder for continued sponsorship of refreshments,
NIST for the use of their meeting room,
and XOR Network Engineering for maintenance
of RMIUG's WWW site and mailing lists.
Suggestions/comments/feedback are always
welcome - please email these to email@example.com.
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Send an Email to firstname.lastname@example.org
for an auto-reply message with more information
or check out our Web Site at http://www.rmiug.org/rmiug/